We will use Beacon which is a transmitter of BLE (Bluetooth Low Energy).
BLE is a low-power-consumption short-distance radio communication technology, and we can grasp users’ current locations and dispatch information by receiving radio waves on smartphones. Placing
By installing a beacon, radio waves will not reach in GPS, information can be received instantaneously even indoors and underground, it will be possible to realize more accurate location identification rather than a wide range of position identification.
The smartphone application receives radio waves of Beacon installed in the store, acquires the stay information of the user, transmits the stay information to the server, the user gains points, setting points up for each affiliated store etc. Control points and manage them on the block chain.
In addition, utilizing DMP "Data Management Platform", data (consumer behavior information, data (gender, age, etc.) acquired when registering members using Beacon and applications, purchase at a real store We can manage and analyze a lot of data such as grasping information, location information, opening of advertisement notifications, grasping usage history of coupons, and linking to marketing measures to the real world.